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Demystifying Digital Marketing: Building Your Online Presence, One Step at a Time
Ever feel like the online world is a crowded, noisy room where it’s impossible to be heard? You know your business, product, or service has value, but navigating…
4 min read
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7 Quick Actions You Can do Today to Double Your Sales
1. Know your Dream Buyer Knowing your target audience is really the single most important thing when it comes to setting up a business. The best way to…
4 min read
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Your Customers Are Talking, Are You Listening? Leveraging Feedback for Continuous Improvement
Think about the bustling Kejetia Market here in Kumasi. A sharp trader notices customers consistently asking for a particular type of fabric she doesn’t stock. A food vendor…
4 min read
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Beyond Convenience: How Ghanaian SMEs Can Strategically Leverage Mobile Money (MoMo)
Walk down any street in Kumasi, Accra, or Tamale today (April 10, 2025), and you’ll see it constantly: Mobile Money, or ‘MoMo’. We use it for everything –…
4 min read
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The Unshakeable Foundation: Why a Solid Business Plan is Non-Negotiable for Your Ghanaian SME
Imagine two trotro drivers starting their day in Kumasi. One vaguely knows they need to make money and heads towards Kejetia, hoping for passengers. The other has a…
4 min read
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3 Mistakes I Made as a First-Time Business Consultant (So You Don’t Have To)
When I first launched my consultancy, I felt ready to take on the world. Armed with skills, knowledge, and a supportive network, I thought success was inevitable. But…
4 min read
