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Your Customers Are Talking, Are You Listening? Leveraging Feedback for Continuous Improvement
Think about the bustling Kejetia Market here in Kumasi. A sharp trader notices customers consistently asking for a particular type of fabric she doesn’t stock. A food vendor…
4 min read
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Beyond Convenience: How Ghanaian SMEs Can Strategically Leverage Mobile Money (MoMo)
Walk down any street in Kumasi, Accra, or Tamale today (April 10, 2025), and you’ll see it constantly: Mobile Money, or ‘MoMo’. We use it for everything –…
4 min read
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The Unshakeable Foundation: Why a Solid Business Plan is Non-Negotiable for Your Ghanaian SME
Imagine two trotro drivers starting their day in Kumasi. One vaguely knows they need to make money and heads towards Kejetia, hoping for passengers. The other has a…
4 min read
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3 Mistakes I Made as a First-Time Business Consultant (So You Don’t Have To)
When I first launched my consultancy, I felt ready to take on the world. Armed with skills, knowledge, and a supportive network, I thought success was inevitable. But…
4 min read
