The Loyalty Discount: When a Love for Duck Fried Rice Pays Off

It’s 2001. I am at the University of Bristol. For dinner, I mostly eat Chinese food. There is a restaurant called Beijing Bistro. I love the food there. My favorite is always Duck fried Rice. I am such a loyal customer. I get a 5% discount on my meals. This is unheard of in this restaurant

I was such a loyal customer that the moment I get there. The attendant will say,” I know I know Duck Fried Rice, right”.

You bet.