As complicated as the process of selling maybe, the most important part of that process is the salesperson.
As Brian says, selling is 80% the salesperson and 20% technique. If you do not do business to genuinely provide value to people’s lives. Your business will not grow in the long term. If you are not a good person, you are likely to have a short sales career. As Ziglar says you can get anything you want if you help other people get what they want. You only become richer by making other people have richer lives. As simple as that. Impact over money.
All this leads to the question of how do you fix yourself. Because if you are broken. How do you wake up to add value to other people’s lives when you do not want to go out?
Positive Beliefs
In Re-Create Your Life, Morty Lefkoe suggests we are what we believe. Our world is a construction of our beliefs. We see what we think, not what is objectively in front of us. What we believe is how we construct reality.
He further suggests positive beliefs broaden our world while our negative beliefs limit us. Can our beliefs be that powerful to change our lives? This got me thinking and I decided to experiment. Could changing my mind change my life? Could a mindset change make a difference in my life?
So I decided to have a positive mindset for a week and I kept thinking positive thoughts. And I kept thinking positive thoughts and frankly, nothing changed.
Positive Action
Then it dawned on me that I was missing another important ingredient: Positive action.
So I decided to engage in a positive action that would drive my positive mindset change. In my opinion, the best advice on making lifestyle changes that I have come across is from David Goggins. In his book, Can’t Hurt Me, He suggests you write down all your excuses in life. Write down all the things that are preventing you from achieving your goals. Write down every single excuse. You then flip the script by beginning to work on each excuse but ONE excuse at a time.
I decided to take his advice and listed all the things I felt were holding me back in life (My Excuses). The number one on the list was my health. Unlike most people, I almost always seem to be exhausted. I am almost always out of breath (Unknown to me at this time in 2020, I had a mild case of Asthma). So on 25 October 2020, I decided to run. I decided to run every day for a year. I decided to fix my primary excuse for having an average life.
Now believe me running is the most difficult thing I have ever had to do because you guessed it I am almost always out of breath. But I continued running and still run to this day past a year. To use an analogy to explain how much I hate running if you hate reading and reading a book feels like the biggest punishment in the world that’s running to me.
Along the way, I decided to measure my progress and get myself a Fitbit. I was able to improve my resting heart rate from 71 BPM to the current rate of 63 BPM from October 2020 to date. Becoming healthier has given me the energy to look past my life and bring value to other people. Deciding to make my writing public is a direct example of this.
How do you fix yourself?
The answer is simple. Write down all your excuses. Choose the one most important excuse and work on it. As David Goggins said, start slowly, one step at a time and before you know it you are running Marathons. By taking the initiative to fix yourself you can become a better salesperson and provide value to other people.
My thoughts
The key to being an entrepreneur or building a sales career is within you. You have to fix yourself. This enables you to help fix other people’s problems with a clear healthy mind and body. The 20% of sales techniques can be easily acquired.
Until next time wealth builders, let’s build wealth.
